Studio
Taste is a decision,not a mood.
We build identities for founders who care how things are made. Every choice has a reason you can repeat in a meeting, and a rule your team can follow after we hand it over.
People
The two people you’ll actually talk to.
A brand isn’t finished when it looks right in a presentation. It’s finished when someone on your team can use it a year later without calling us.
So every system we build ships with its reasons written down: why this weight, why this spacing, why this color. You receive the source files, organized and yours outright.
Good design should outlast the people who made it. That is the standard we hold every project to.
Most briefs describe a symptom: the logo feels dated, sales feel flat, the brand feels off. Our job is to find the cause before anyone opens a design file.
We ask the uncomfortable questions in the first week, so you don’t pay for the wrong answer in the fifth. If design isn’t the fix, we will tell you on the first call.
You will always speak to one of us directly, and you will hear back within one business day.
Method
Four stages. No black box.
The same four stages on every project. Each one ends with something you can hold, review and sign off.
Stage 01: Diagnose
We question the brief before we answer it. Interviews, a market audit and a written brief we both sign come before any design.
- You receive
- A signed brief that names the audience, the real problem and what success looks like.
- We need from you
- Ninety minutes for the kick-off, access to past materials, and honest answers about what isn’t working.
- Kick-off workshop
- Market audit
- Signed brief
Stage 02: Decide
One direction, argued for, not twelve options. You see the reasoning, so the choice is one you can defend.
- You receive
- A single direction, presented with the reasoning and the alternatives we ruled out.
- We need from you
- One decision-maker in the room, and a single round of consolidated feedback.
- Positioning
- Direction deck
- Rationale
Stage 03: Design
Every element earns its place or leaves. Two structured revision rounds keep the system moving without drifting.
- You receive
- The full identity system, shown on the applications that matter most to your business.
- We need from you
- Feedback within three business days of each presentation, so the schedule holds.
- Logo system
- Type and color
- Key applications
Stage 04: Deploy
You leave with a system, not a folder of files. Guidelines, source files and a handover call make it usable from day one.
- You receive
- Organized source files, exports in every format, the guidelines PDF and a recorded handover call.
- We need from you
- A named person on your side who will own the brand after handover.
- Source files
- Guidelines PDF
- Handover call
Principles
What we won’t negotiate on.
The problem outranks the portfolio.
We would rather solve the right problem plainly than make something beautiful that answers the wrong one.
If we can’t defend a choice, it goes.
Every color, shape and word has a reason you can repeat in a meeting. Anything without one is removed.
Consistency beats cleverness.
A brand is built by doing the same right thing many times, not by one surprising idea.
A system no one can use is a sculpture.
We design for the person applying the brand next year, with rules, files and reasons they can follow.
Toolkit
The toolkit, plainly.
- Disciplines
- Brand strategy, Identity design, Typography, Packaging, Editorial and print, Art direction
- Tools
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
- File formats
- AI, EPS, SVG, PDF (print and digital), PNG, Figma libraries
- Languages
- English
- Hours
- We work your hours.